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Evolution of the number of visits on Hiking-Lofoten, since the 1st of January 2014

The start of 2019 marks the sixth year of Hiking-lofoten's existence, and we thought it was time to update the “consultation statistics” (yep, they haven’t been updated since 2015 ;-)).

The analysis of this anonymous data provided by Google Analytics gives us - in addition to the satisfaction of looking at these nice figures - a better understanding of what visitors come to look for. In short it allows us to improve the content of the website.

Of course, we prefer direct contact with users telling us what they would like to see on the website or what isn't so useful. So, let's say it again: do not hesitate to contact us by email to share your suggestions, so we can make new improvements.

In any case, we believe that it is normal and interesting for users to be informed about Hiking-Lofoten's functioning and its evolution.

Users

Visits / sessions data

YEAR

2014

2015

2016

2017

2018

Users1

24.808

57.851

96.972

135.734

161.424

User progress compared to the previous year

+133,19%

+67,62%

+38,62%

+18,93%

New users2

24.686

57.353

96.041

133.342

159.059

New user progress compared to the previous year

+132,33%

+67,46%

+38,84%

+19,29%

Sessions3

43.470

103.129

169.663

227.320

266.334

Sessions progress compared to the previous year

+137,24%

+64,52%

+33,98%

+17,16%

Number of sessions per user4

1,75

1,78

1,75

1,67

1,65

Average number of sessions per user  compared to the previous year

+1,74%

-1,85%

-3,34%

-1,48%

Page views5

483.172

1.010.543

1.420.037

1.398.071

1.507.407

Page view progress compared to the previous year

+109,15%

+40,52%

-1,55%

+7,82%

Pages/session6

11,12

9,8

8,37

6,15

5,66

Average number of pages view per session compared to the previous year

-11,84%

-14,58%

-26,52%

-7,97%

Average session duration7

7,03

6,48

6,18

5,04

3,24

The average length of a session in minutes compared to the previous year

-3,47%

-7,41%

-19,52%

-32,8%

Bounce rate8

2,75%

1,35%

2,47%

10,72%

4,48%

Average bounce rate compared to the previous year (this number should be as low as possible)

-50,87%

+82,53%

+334,48%

-58,22%

   

Detailed users data for 2018

Demographics

Men

50,4%

Women

49,9%

 

Age range

Ranking of site users by age group

18-24 years

13,18%

25-34 years

36,86%

35-44 years

18,59%

45-54 years

13,5%

55-64 years

10,85%

65 years + 

7,02%

 

Geo

Countries from which site users connect to hiking-lofoten

France

26,6%

Germany

20,57%

Norway

13,74%

Swiss

5,86%

United-States

5,43%

United-Kingdom

2,99%

Belgium

2,77%

Finland

2,50%

Austria

2,29%

Sweden

2,15%

Other countries

15,1%

 

Language

User's browser language

French

33,87%

german

28 ,94%

English

20,02%

Finnish

1,46%

Italian

1,18%

Other languages

14,53%

 

Definitions

(1) Users : Users who have initiated at least one session during the date range.

(2) Nwe user : The number of first-time users during the selected date range.

(3) Session : A session is the period time a user is actively engaged with your website, app, etc. All usage data (Screen Views, Events, Ecommerce, etc.) is associated with a session.

(4) Number of sessions per user : The average number of Sessions per user.

(5) Pages views : Pageviews is the total number of pages viewed. Repeated views of a single page are counted.

(6) Pages / session : Pages/Session (Average Page Depth) is the average number of pages viewed during a session. Repeated views of a single page are counted.

(7) Average session duration : The average length of a Session.

(8) Bounce rate: The percentage of single-page sessions in which there was no interaction with the page. A bounced session has a duration of 0 seconds.